INKEY™
2025 is the year of hydration and INKEY™ is here to ensure you make daily hydration the key step in your skincare routine.
INKEY™ knows that healthy skin starts with hydrated skin, and from making ‘hydrate’ its own step in your routine to formulating skincare with hydrating ingredients at their core, this foundational belief is at the heart of the brand.
A vital step for all skin types including oily and blemish-prone, a daily boost of hydration is fundamental to replenish and increase hydration levels as well as strengthen, repair and protect the skin’s barrier. Hydration also preps the skin for the rest of the routine, as it can help to increase the skin’s ability to absorb and its receptiveness to active ingredients in the following steps.
The first step in all skincare recipes is cleansing. Choose from the below based on your skin type and concerns.
Hyaluronic Acid Serum
For instant and lasting daily hydration
Hyaluronic Acid Serum is your go-to Hydration 101. Clinically proven to deliver instant and lasting hydration, this non-tacky hydrating serum leaves skin feeling plump, smooth and healthy. Formulated with 2% multi-molecular hyaluronic acid, this powerful moisture-binding ingredient can hold up to 1000x its weight in water, which
is essential for maintaining skin hydration and plumpness.
Exosome Hydro-Glow Complex
For hydration, rejuvenation and glow
Bringing clinic-first technology direct to your skincare routine, this breakthrough serum powered by exosomes, delivers like skincare but performs like a daily professional facial. Packed with three million plant-derived exosomes in every bottle, exosome Hydro-Glow Complex is clinically proven to visibly boost glow, smooth and renew skin in just 14 days.* At 300x smaller than a pore, hero ingredient cica exosomes act as targeted messengers working deeper within the skin’s surface.
Supported by hyaluronic acid and ectoin for barrier support and up to 12 hours of hydration.
Ectoin Hydro-Barrier Serum
For deep hydration and a stronger skin barrier in 15 minutes**
Ectoin Hydro-Barrier Serum is your non-negotiable for the ultimate healthy-looking skin. Clinically proven to deeply hydrate and strengthen the skin’s barrier in 15 minutes, get ready for visibly bouncier and smoother skin in just seven days.** Hero ingredient ectoin simultaneously boosts hydration whilst helping to build barrier strength to keep your skin functioning at its best. With continued daily use, Ectoin Hydro-Barrier Serum helps to visibly improve five signs of a compromised skin barrier: dryness, flakiness, dullness, redness and slackness.
PSA, it doesn’t just stop at the hydrate step, there’s a whole results-driven routine waiting for you too. From the bestselling, skin-nourishing Oat Cleansing Balm to the hydrating and de-puffing Caffeine Eye Cream and not forgetting Omega Water Cream and Bio-Active Ceramide Moisturiser to lock it all in whilst providing that extra boost of moisture. When it comes to hitting your hydration goals, with INKEY™ you’re in safe, well-hydrated hands.
