Fluttery lashes anyone? These are the budget but brilliant mascaras – from volumising to lengthening – that give the best results
At Boots, we’re adamant that fabulous beauty products needn’t cost a fortune. And if, like us, mascara is the desert island make-up product you swear by, rest assured that you don’t need to spend big to get big results. In fact, you can get your hands on a wand that works wonders from just £2.50.
Today’s range of affordable mascaras are eye-opening in every sense, and so, with that in mind, we’re shining a light on nine of the best budget finds around. Whether you’re after something that serves up dramatic volume or one that offers luscious length, our low-cost edit has you covered.
But first? We speak to Folu Olufemi, NYX Professional MUA, to find out the mascara application tips and tricks she swears by to take your lash and eye make-up game to the next level.
What’s the best technique for applying mascara?
Applying mascara. Easy, right? Turns out you might not be utilising the right techniques for your chosen look. And, if you’ve not yet invested in a lash primer as a starting point, then get on it – pronto.
“If it’s false lash-level volume you’re after, I recommend wiggling the mascara wand at the root of the lashes, moving back and forth for a few seconds before running the brush through their full length,” suggests Folu. “You can then repeat this motion one or two times for extra fullness.”
And if you’re all about the length, then choosing the correct formula is a good starting point. “It needs to be buildable and not flaky. I’d use a lash curler to give extra lift from the root, then evenly coat the lashes from root to tip,” says Folu. “As you run out of product on one side of the brush, use that same side at an angle to make sure lashes are fanned out and separated.”
Mastering natural-looking lashes is also a breeze – if you know how.
“A subtle lash can be a great way to boost a no-makeup make-up look,” says Folu. “Simply curl your lashes and top with a softer coloured mascara for an extremely natural finish. Brown tones work well.”
Which type of brush is best for length & which is best for volume?
It turns out, all mascaras aren’t equal as different brushes achieve different results.
“For length, opt for brushes that have a fine-tooth comb,” says Folu. “These are great for separating and fanning out lashes. Excellent volumising mascara brushes tend to be larger, fuller and have softer bristles.”
Who might suit brown mascara & who might suit black?
It’s definitely a ‘you do you’ situation, but Folu has some helpful advice for those wondering which shade might suit them best.
“Black mascara is often the go-to and certainly suits most people,” she says. “However, those with very fair skin and light eyes can look beautiful with a softer, more natural brown. Experiment and see what works for you.”
You could even take colour theory to the next level with a bolder shade. Blue mascara can help make brown eyes pop, burgundy is great for those with blue eyes, and purple mascara can really bring out green eyes.
What should you do if you’ve applied too much mascara?
First of all, don’t panic.
“If you feel like you’ve applied too much mascara, you can always use a clean spoolie brush or lash comb to remove any clumps and excess product,” says Folu. “Just go gently to ensure there’s no breakage.”
Lush lashes? We’re coming for you.
9 of the best budget mascaras at Boots
Now that you’ve mastered how to apply, scroll on for our edit of some of the best affordable mascaras. From skincare-infused formulas to smudge-proof heroes, here are nine of our team's favourite top budget mascara picks, starting from just £2.50.
Shop more great mascaras in our full range.
Best for a smudge-proof finish
Try: L’Oréal Paris Paradise Big Deal Black Mascara
• Cross-conic brush
• Suitable for sensitive eyes & contact lens wearers
Out with clumping and smudging, in with this L’Oréal Paris mascara. All about getting that flawless look, it has a unique cross-conic brush for separation and even coverage. The best bit? You can apply as many layers as you like – more strokes, more length, more volume – and it won’t weigh down your lashes.
Best budget mascara for curly lashes
Try: e.l.f. Lash ‘N Roll Curling Mascara
• Double-sided, curved brush
• Cruelty-free
• Vegan*
Not only is this mega-curling mascara vegan and cruelty-free, but it produces some seriously impressive results thanks to the unique double-sided and curved silicone brush. Think maximum curl and lift with minimal effort.
Best affordable lash-lifting mascara
Try: L’Oréal Paris False Lash Mascara
• Brush has short & long bristles
An easy false lash look, no fiddly glue needed? Now, that’s what we’re talking about! In just a few zig-zag strokes, this L’Oréal Paris mascara lifts lashes for a delicately curled, wide-eyed effect. You can even add another layer for maximum definition, irresistible volume and extra impact.
Best affordable brown mascara
Try: No7 Extreme Length Mascara
• Uniquely-shaped, flexible brush
• Suitable for sensitive skin
• Available in brown & black
Whether you’re after brown or black, just pick your shade of No7 Extreme Length Mascara for intense lashes to match your style. Made in a smooth formula to avoid clumping, this bargain beauty must-have extends each and every hair to create a flutter-worthy look in no time.
Best affordable volumising mascara
Try: Lancôme Monsieur Big Volumising Travel Mini Mascara
• Soft-fibre bristles
• Suitable for sensitive eyes & contact lens wearers
Small but mighty, this mini mascara makes a big impact. A travel-size lash-lifting essential from Lancôme, it builds up to 12 times more volume. No flakes or smudges, just 24-hour wear, intense colour and easy application. What more could we ask for?
Best mascara under £5
Try: 17. Another Level Volume Mascara
• Cone-shaped brush
• Vegan*
• Cruelty-free
For unrivalled, flake-free volume, the Another Level mascara from 17. just can’t be beaten. Simply take the brush and wiggle at the base of your lashes before fanning out at the tips. Bonus points for its affordable price tag.
Best budget mascara for volume & length
Try: Max Factor Masterpiece 2 in 1 Lash Wow Volume & Length Mascara
• 2-in-1 brush
• Vegan*
If you’re after a boujee mascara then look no further than this one. Ideal for the indecisive, the unique twistable brush allows you to choose between separating and lengthening or lifting and volumising. We’re hooked.
Best affordable lengthening mascara
Try: Maybelline Lash Sensational Sky High Mascara
• Flexible brush
• Boots Beauty Awards 2022 winner
A viral online sensation (and a 2022 Boots Beauty Awards winner), if you’ve not yet tried Maybelline’s Lash Sensational Sky High Mascara, then get on it! A beauty editor favourite, the brush bends to extend every hair from root to tip for defined lashes with zero clumps. Plus, it removes easily – it’s the full package.
Best budget waterproof mascara
Try: e.l.f. Big Mood Waterproof Mascara Black
• Hourglass-shaped brush
• Waterproof formula
• Vegan*
• Cruelty-free
One of our fave wand shapes, we’re obsessing over e.l.f.’s intertwined bristle brush. Just one sweep expertly coats each lash with the nourishing jojoba wax-infused formula. The reviews don’t lie – this waterproof number just won’t budge.
Shop our full range of mascaras for more top finds.
