From multi-benefit marvels to protective primers, give your locks the pampering they deserve
Haircare has really stepped into the spotlight in recent years. Thanks to the rise of the ‘skinification’ trend – where skincare-inspired ingredients and principles are making their way into haircare – it’s never been easier to elevate your routine. Think shampoos packed with nourishing, skincare-quality ingredients and treatments that rival your favourite serums, premium haircare is definitely having a moment!
The best part? Premium doesn’t have to be pricey. Whether you’re fighting frizz, boosting volume or keeping colour fresh, we’ve got the perfect solution to treat your tresses without stretching your budget.
Ready to discover your new haircare heroes for under £20? Let’s dive in!
Best for intense repair
Try: Wella Professionals Fusion Intense Repair Shampoo
• Size: 100ml
• Detangles & protects dry, damaged hair
• Blended with silk amino acids & micronized lipids
Locks feeling a little lacklustre? This powerhouse shampoo is infused with Silksteel Fusion technology to repair hair fibres, providing long-lasting moisture to visibly soften, smooth and protect the strands. Plus, it’s enriched with Wella’s Metal Purifier complex to shield your hair from metals found in water, helping to maintain its vibrant tone and shine.
Best for improving shine
Try: Wella Professionals Oil Reflections Luminous Smoothing Oil Light
• Size: 30ml
• Designed with anti-frizz properties
• Lightweight formula
Keep frizz at bay with this must-have hair oil. Enriched with camellia oil and white tea extract, it offers long-lasting hydration and luminous shine, replenishing lost moisture for a smoother, soft finish.
Best for plumping power
Try: Philip Kingsley Body Building Weightless Shampoo
• Size: 75ml
• Thickens texture of fine strands
• Suitable for daily use
Experience movie-star volume, bounce and shine every day with this shampoo. Infused with keratin to boost limp hair, its weightless formula controls flyaways, leaving your locks looking and feeling naturally fuller, thicker and effortlessly glamorous.
Best for colour-treated hair
Try: Matrix Keep Me Vivid Shampoo Total Results
• Size: 300ml
• Maintain vibrancy of fast-fading colours
• Fights colour oxidation
Maintain salon-fresh colour for longer with this sulphate-free formula. Its milky, high-foam lather gently cleanses away dirt and impurities while targeting each fibre, boosting shine to new heights. With a delicious fragrance blend of vanilla, coconut and cotton candy, it’s the perfect addition to your haircare routine.
Best for all-day volume
Try: L'Oréal Professionnel Serie Expert Volumetry Shampoo For Fine and Flat Hair
• Size: 300ml
• Leaves locks full of body & bounce
• Enhances flat, fine hair
Enriched with skincare-inspired ingredients like salicylic acid, this clear shampoo gives hair an anti-gravity effect, lifting the appearance of hair at the root while gently cleansing and purifying. The result? Hair looks volumised, with added texture that feels weightless.
Best multi-benefit marvel
Try: Matrix Miracle Creator 20 Total Results
• Size: 190ml
• 20 beautifying benefits
• Suitable for all hair types
Looking for a miracle multitasker that does it all? Offering 20 benefits for your hair, it boosts shine, tames frizz, detangles, conditions and helps to improve the appearance of split ends (and so much more). It’s the ideal product for nourishing and protecting hair in just 60 seconds – talk about a win-win!
Best for long-lasting hold
Try: Philip Kingsley Finishing Touch Flexible Hold Mist
• Size: 100ml
• Provides flexible control & shine
• Protects & sets all styles
As the final step in your haircare routine, this humidity-resistant, brush-out formula nourishes and conditions hair. Its vegan-friendly*, weatherproof design protects against humidity and frizz, so your style stays flawless all day long.
Best for breakage
Try: Matrix Instacure Build-A-Bond Super Sealing Leave-In Balm
• Size: 75ml
• Evenly coats hair without weighing down
• 1 billion bonds in every bottle to fight damage
Say bye to breakage with this powerful leave-in balm. Packed with citric acid, it penetrates deep into the hair fibre to strengthen damaged hair from within, while squalane works to soften and smooth each strand for an irresistibly silky finish.
Best protective primer
Try: Bumble and bumble Hairdresser's Invisible Oil Heat/UV Protective Primer
• Size: 60ml
• Leave-in conditioner for dry hair
• Protects & conditions hair before styling
This mist of many wonders is infused with six featherlight oils to help soften, detangle, de-frizz, tame flyaways and make styling a breeze. Plus, it nourishes and smooths while providing essential heat protection. What more could you ask for?
Best for deep-cleansing hair
Try: OUAI Scalp & Body Scub Travel Size St. Barts
• Size: 96.4g
• 2-in-1 deep cleansing treatment
• For smooth, clarified skin
Want to get-a-OUAI? Turn your shower into a tropical paradise with this multi-use scrub. Infused with the irresistible scent of dragon fruit, orange blossom, tuberose and musk, it exfoliates product buildup from your scalp and smooths out dry skin from top to toe. Scrub-a-dub-dub!
Tempted by any of these picks? We sure are! And there’s plenty more where they came from. Discover our full range of haircare options today and keep your mane looking its absolute best.
