Hotter is not better! You never need to go hotter than 185°C to get perfect results, whatever your hair type. ghd straighteners style hair at the optimal styling temperature of 185°C for no extreme heat damage.* Temperatures hotter than this will irreversibly damage the hair; while temperatures cooler than this won’t deliver a lasting style!
DISCOVER THE PERFECT GHD STRAIGHTENER FOR YOU
With roots in the world of professional hair styling, ghd tools are used by 200,000 stylists around the world in over 45,000 premium salons in more than 30 countries. Selling two million straighteners every year and five iconic ghd products sold every minute, the brand has won over 400 beauty awards globally for its ground-breaking tools which maintain a consistent heat of 185ºC – the optimum temperature for heat styling – for ultimate results and healthy looking hair.
*Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a “”Strength Reduction””). Extreme heat damage is a Strength Reduction of more than 0.005.
